什么是数字化？数字化当前发展的阶段是？数字化转型网

什么是数字化？

什么是数字化？数字化是什么？

学界没有对数字化统一的定义，导致市场上各种定义泛滥，鱼龙混杂，其实没必要想的那么复杂，被称为硅谷最有权势的华人陆奇有一次在企业家分享会上对数字化的定义是这样的：

数字化是用数字的形式来表达信息。数字化转型网

非常简单明了，这就足以说明什么是数字化了。展开再讲的话，是要利用各种数字信息技术，通过计算的方法、很低价的方法把知识抽取出来，而且可以链接，让空间变大，时间缩小，知识积累，财富创造能力就会很强。这条路会越走越远，越走越深。

数字化当前的发展阶段是怎样的？

今天的数字化，虽然从网络技术诞生、经历了大型机时代、小型机时代、PC机时代、移动互联时代，刚刚进入AIoT时代，但我们仅仅是做到了把基于文字和图像为主的信息数字化，其他大部分东西都没有数字化。数字化转型网

例如，信息的方式，还是图文，你阅读的我的文章就是其中的代表。之后陆陆续续有音频，视频，然后根据音视频的长短划分出不同的类型，更复杂一点的情况是把文本、音频、视频之间相互做一个转换，从而满足用户多场景的不同需求。

教育、金融、医疗健康和娱乐，实际上运动、工作、社交、零售等等你都可以放进去寻找机会。纵轴主要是基础数字化能力，图中只有图文、音频和视频，除此之外，两两混合或者三者的混合模式，网络直播等等都可以补充进去作为丰富纵轴的主要手段。

划分好纵横之后就是在里面寻找机会，我们简单的标出了6个机会点，举例说明，用来启发你思考。数字化转型网

（01）长图文：典型代表就是图书，后面还会讲。现如今数字信息化技术对图书的改革还在浅水区，尚未进入深水区。

（02）中等长度的图文：一般300~20000左右字的图文都属于这类。PC时代的博客就是典型代表，现在我们写公众号，写头条号长文等等都是，这种形态会一直保持下去。这个模式已经非常成熟，变革的突破点在信息质量上。数字化转型网

（03）短图文。一般300字以内的图文都是短的图文，这种模式成就了美国的Twitter和中国的微博，140个字加一两张图片，把Twitter市值带到了250亿美金以上，新浪微博也有不俗的收获，目前市值超过100亿美金。

（04）中等长度音频为主的成人教育：这几年知识付费模式跑出了两种形态，一种是像混沌大学这样的中等视频为主的成人教育模式，一类是以得到为代表的的中等音频长度的成人教育（少年得到同样）。实际上得到更准确的是长音频+中音频+短音频混合模式，不同产品参与的长度完全不一样。长音频是系列课程，例如《某某三十讲》《某某三百讲》，三百多个15分钟的音频组成了长音频为主的成人教育课程。中音频代表产品就是听书产品，短视频就是罗振宇的每天60秒。数字化转型网

（05）长音频为主的保险服务：因为我们是保险业数字化转型的课程，所以无论是图文、音频还是视频，都能找到大量的和保险服务结合的机会，以长音频为例，录制系列保险教育课程，就是非常重要也非常大的机会。

说实话，这个领域的机会尚未开始，关键突破点是信息质量（内容质量）。

（06）长视频为主的健康服务：录制系统化的健康管理课程是否可行？制作专业的自我健康优化的课程是否合理？录制专业化的健康培训课程是否合理？把健康知识融入和电视剧中是否可行？到处是空白，实际上这方面更高级的形式就是复制医生大脑后做成全社会的通用开放平台，人人可用，人人能用，人人会用。数字化转型网

接着论述，再举一例，被搬上互联网最早的类别，也是最标准的一个类别：图书。美国最早也是最成熟的电商Amazon最早的形态就是网上卖书，Amazon创始人贝佐斯选择图书类别切入的原因很简单：标准、便于邮寄、物流短板不会影响服务质量等等。在Amazon和原来美国最大的书店巴诺书店关于“”最大书店官司的较量后，贝佐斯做了电子书阅读器kindle智能硬件，做了kindle版App，做了跳过出版商和作者直接签约等模式创新等等，这一系列骚操作下来，不得不说图书行业的数字化历史，可谓不得不悠久。

但我们对图书行业的数字化，依然还没能做到深度数字化。也就是从构思、写作、排版、出版、销售、阅读等等，绝大多数流程依然是沿用传统的思路。如果能深度应用区块链这个数字技术，图书是否真的需要排版、出版、销售这三个过程呢？如果这一点真的能实现，还有盗版什么事。数字化转型网

当然，除了图文这种最简单的知识形态，移动互联网的确初步数字化了一些场景和内容，例如支付、出行的局部数字化等等，整体数字化程度非常浅，基本把纸张取代掉了。

陆奇做了一个比喻说：这就像下了场雨，水只是打湿地面，但如果深入渗透下去，人类的财富创造空间将非常大。

“全时、全域、全链路深度数字化”，如果真正能达到这种状态，那就是数字化财富创造的星辰大海，而现如今数字化仅仅是毛毛雨刚打湿地面。数字化转型网

更多数字化、数字化营销、营销数字化相关科普、知识、资讯、观点、案例可百度搜索中国数字化转型网~

翻译：

What is digitalization? What is the current stage of digitization? Digital transformation network数字化转型网

What is digitalization?

What is digitalization? What is digitalization?

There is no unified definition of digitalization in the academic world, leading to the proliferation of various definitions in the market, mixed, in fact, there is no need to think so complicated, Lu Qi, known as the most powerful Chinese in Silicon Valley, once defined digitalization at the entrepreneur sharing meeting as follows:

Digitization is the expression of information in the form of numbers. Digital transformation network数字化转型网

Very simple and clear, which is enough to explain what digital is. To expand and talk about, is to use a variety of digital information technology, through the method of calculation, very cheap methods to extract knowledge, and can be linked, so that the space becomes larger, time shrinks, knowledge accumulation, wealth creation ability will be strong. The road will go farther and deeper.

What is the current stage of digital development?

Todays digitalization, although from the birth of network technology, experienced the mainframe era, minicomputer era, PC era, mobile Internet era, has just entered the AIoT era, but we only achieved the information-based text and image-based digitization, most other things are not digitized. Digital transformation network数字化转型网

For example, the way of information, or graphics, you read my article is one of the representatives. After that, there are audio, video, and then divided into different types according to the length of audio and video, and a more complex situation is to convert text, audio, and video to each other, so as to meet the different needs of users.

Education, finance, health care and entertainment, in fact sports, work, social, retail, etc., can be put in to find opportunities. The vertical axis is mainly the basic digital capability, only graphics, audio and video in the graph, in addition, pairwise mixing or mixing modes of the three, network broadcast and so on can be added as the main means to enrich the vertical axis.数字化转型网

After dividing the vertical and horizontal is to look for opportunities in it, we simply marked 6 opportunity points, examples, to inspire you to think. Digital transformation network

(01) Long text: The typical representative is the book, and later will talk about. At present, the reform of digital information technology for books is still in the shallow water area, and has not yet entered the deep water area.

(02) Medium length graphics: Generally about 300~20000 words of graphics belong to this category. The PC era of the blog is a typical representative, now we write public number, write headlines, and so on, this form will remain. This model has been very mature, and the breakthrough point of reform lies in the quality of information. Digital transformation network

(03) Short text. Generally, the text within 300 words are short text, this model has achieved the United States Twitter and Chinas Weibo, 140 characters plus one or two pictures, bringing the market value of Twitter to more than 25 billion US dollars, Sina Weibo also has a good harvest, the current market value of more than 10 billion US dollars.数字化转型网

(04) Medium-length audio based adult education: In recent years, the knowledge payment model has run out of two forms, one is the medium-video based adult education model like Chaos University, and the other is the medium-length audio adult education represented by the acquisition (the same for teenagers). In fact, what is more accurate is the long audio + medium audio + short audio mixing mode, and the length of participation of different products is completely different. Long audio is a series of courses, such as "Thirty lectures" and "Three hundred lectures", more than three hundred 15-minute audio constitutes a long audio-based adult education course. The audio representative product is the listening product, and the short video is Luo Zhenyus 60 seconds a day. Digital transformation network

(05) Long audio insurance services: Because we are the course of the digital transformation of the insurance industry, we can find a lot of opportunities to combine with insurance services, whether it is graphics, audio or video. Taking long audio as an example, recording a series of insurance education courses is a very important and very big opportunity.

To be honest, the opportunities in this area have not yet begun, and the key breakthrough point is information quality (content quality).数字化转型网

(06) Long video based health services: Is it feasible to record systematic health management courses? Is it reasonable to produce a professional self-health optimization course? Is it reasonable to record specialized health training courses? Is it possible to integrate health knowledge into TV dramas? Theres blank space everywhere. In fact, the more advanced form of this is to copy the doctors brain and make it a universal open platform for the whole society, which everyone can use, everyone can use, and everyone will use. Digital transformation network

Then, take another example, the earliest category that was moved to the Internet is also the most standard one: books. The earliest form of Amazon, the earliest and most mature e-commerce company in the United States, is to sell books online.

The reason why Bezos, the founder of Amazon, chose the book category is very simple: standard, easy to mail, logistics shortcomings will not affect the quality of service and so on. After Amazon and Barnes & Noble, the original largest bookstore in the United States, fought a lawsuit against the "largest bookstore," Bezos made an e-book reader kindle smart hardware, made a kindle version of the App, made a model innovation such as skipping publishers and authors directly signing contracts, etc., this series of operations, it has to be said that the digital history of the book industry, It has a long history.数字化转型网

But our digitalization of the book industry is still not deep enough. That is, from the conception, writing, typesetting, publishing, sales, reading, etc., the vast majority of the process is still in use of traditional ideas. If you can deeply apply the digital technology of blockchain, do books really need the three processes of typesetting, publishing and sales? If this can really be achieved, there is nothing about piracy. Digital transformation network

Of course, in addition to the simplest knowledge form of graphics, the mobile Internet has indeed initially digitized some scenes and content, such as the local digitalization of payment and travel, etc., and the overall digitalization degree is very shallow, basically replacing paper.数字化转型网

Lu Qi made an analogy to say: This is like a rain, the water only hit the wetland surface, but if it deeply penetrates, the space for human wealth creation will be very large.

"Full-time, all-domain, full-link deep digitization", if it can really achieve this state, it is the star sea of digital wealth creation, and now digitalization is only a drizzle just hit the wetland surface. Digital transformation network数字化转型网

More digitalization, digital marketing, marketing digitalization related science, knowledge, information, views, cases can be searched by Baidu China Digital Transformation network ~